Shop Migration to Shopware: Secure, Complete, Without Ranking Loss
A platform switch is one of the most critical phases in e-commerce. We migrate your existing shop to Shopware Community Edition – including all product data, customer records, order histories, URL structures and SEO rankings. Our structured migration process keeps your business running throughout and protects your search rankings with a complete 301 redirect strategy.
OCI 5.0
punch-out standard
50+
successfully completed shop migrations (project experience)
0
data losses across our migration projects (project experience)
98%
of all migrated URLs forwarded via 301 redirect (project experience)
Fixed prices · net plus VAT
- A clear fixed price after the inventory instead of a black box
- Data transfer, 301 redirect map and SEO protection included
- Parallel operation until go-live with a defined rollback plan
- Four weeks of post-go-live monitoring included in the price
B2B migration with customer groups, volume pricing and ERP integration from 23,900 €, enterprise migrations by scope. Ongoing maintenance and SLA from 249 € per month. All prices net plus VAT; every project starts with a free migration assessment.
A shop migration is far more than a technical move. It is a strategic project that demands careful planning, precise data work and a thorough understanding of SEO. As a specialized B2B e-commerce agency, we accompany you from the initial inventory to stable production operation on Shopware. We handle the migration of all data, develop a complete redirect strategy and ensure that your new shop is performant, secure and ready for your ERP systems from day one.
Anatomy of a Secure Shopware Migration
What a Shop Migration Covers
Many companies underestimate the true scope of a shop switch. Beyond the raw data transfer, URL structures, SEO-relevant metadata, customer accounts, order histories and integration points with ERP and PIM systems must all be carefully migrated. Missing even one of these components can lead to data loss, frustrated customers or lasting ranking damage. We cover the full scope of a professional migration and coordinate all stakeholders – from your internal IT team to your logistics partners.
Product Data Migration
Transfer of all products including descriptions, attributes, images, documents, category trees, volume pricing and customer-specific conditions. ETIM and BMEcat classifications are preserved. Variant products and configurable items are correctly mapped to the Shopware data model.
Customer Records and Accounts
Migration of all customer master records including company and contact data, delivery addresses, debitor numbers, price and customer groups, and stored payment methods. Passwords are reset to Shopware standards with an optional email notification to each customer.
Order History
Complete transfer of existing orders with line items, status, delivery addresses and invoice data. Order history is immediately available to your customers in the B2B customer portal after go-live, without any manual data import.
URL Structure and Redirects
Full inventory of all existing URLs from the source system, derivation of the new Shopware URL structure and creation of a complete 301 redirect map. This way, links from external directories, partner sites or email campaigns no longer lead to a dead end.
SEO Metadata
Transfer of all page-specific meta titles, meta descriptions, canonical URLs and hreflang entries from the legacy system. Structured data, Schema.org markup and Open Graph tags are newly implemented for Shopware and optimized as part of our e-commerce consulting.
ERP and System Integrations
Migration of existing integrations to SAP, Microsoft Dynamics, DATEV, PIM systems and logistics partners to the Shopware API architecture. New interfaces are developed in parallel with the migration project and fully tested before go-live. See our integrations page for details.
Which Systems We Migrate From
Every migration begins with a thorough analysis of the source system. Data models, export interfaces and the quality of the existing data determine the effort and strategy. We have experience with a wide range of source platforms and develop a tailored migration approach for each.
| Source System | Extraction Path | Typical Effort |
|---|---|---|
| CMS with shop extension | System API or direct database | medium |
| Open-source shop on a plugin base | REST API or database export | low to medium |
| Inventory-driven shop system | Direct database or export interface | low to medium |
| Other open-source content systems | Database queries and transformation | medium |
| Enterprise commerce platform | Platform API or database access | high |
| Custom build / legacy | Tailored extraction (DB, REST/SOAP) | project-dependent |
- CMS with shop extension: Export via the system API or direct database extraction, mapping of the existing page structure to Shopware categories
- Open-source shops on a plugin base: Migration of product data, customer records and order history via REST API or database export
- Other open-source content systems: Extraction via database queries, cleansing and transformation into Shopware-compatible import formats
- Inventory-driven shop systems: Direct database connection or native export interfaces for products, customers and orders
- Enterprise commerce platforms: Structured data extraction via platform APIs or database access, mapping of complex product variants
- Custom builds and legacy systems: Tailored extraction logic via database access or REST/SOAP APIs, using CSV-based intermediate formats where needed
Legacy system stays active until go-live
Shopware 5 Is Reaching End of Life: Why the Switch Is Due Now
If you still run your shop on Shopware 5, you are under particular time pressure. Shopware has discontinued the further development of Shopware 5 and no longer delivers functional updates (Shopware). Without ongoing security updates, the risk of vulnerabilities, compatibility issues with payment providers and a gradually ageing technology stack grows week by week. We migrate Shopware 5 shops in a structured way to the current Shopware Community Edition and at the same time move the phased-out B2B suite to the current Shopware B2B Components. Moving a standard shop starts at 9,900 € net, a complete B2B migration with customer groups, volume pricing and ERP integration at 23,900 € net.
The security risk grows every month
SEO Protection During Migration
The biggest risk factor in any shop switch is the potential loss of organic search rankings. When URLs change, content disappears or redirect chains are introduced, visibility can drop sharply and take months to recover. Our migration projects therefore include a comprehensive SEO protection concept, developed in close coordination with your team or your SEO agency.
Redirect Management as a Critical Success Factor
At the start of each migration project, we compile a full URL inventory of the source system: product pages, category pages, landing pages, blog posts and all other indexed URLs. Through automated crawling and analysis of Search Console data, we identify which URLs generate organic traffic and are most important to protect. For these, we develop a direct 1:1 redirect mapping to the corresponding Shopware target pages. Redirect chains of more than one hop are consistently avoided. After go-live, we monitor the Search Console for 404 errors and add any missing redirects within 24 hours.
- Full URL inventory from crawl and Search Console data
- Direct 1:1 forwarding instead of catch-all redirects
- 404 monitoring after go-live, gaps closed within 24 hours
Content Parity Before Go-Live
Search engines evaluate not only URL structures but also content quality. We ensure that every migrated page in the new Shopware shop has at least the same content depth as in the legacy system. Product descriptions, technical attributes, downloadable documents and category-specific copy are transferred in full. Thin or missing pages are supplemented before go-live. Structured data including Product, BreadcrumbList and Organization schema are correctly implemented so Google can index and categorize the new pages quickly and accurately.
- At least the same content depth as in the legacy system
- Product, BreadcrumbList and Organization schema done right
- Thin or missing pages are supplemented before go-live
The Migration Process in Six Phases
Inventory and Analysis
Full inventory of the source system: data volume, data quality, URL structure, existing integrations, SEO status and technical specifics. Crawl of all indexed URLs, Search Console analysis, identification of critical data domains. The output is a detailed migration plan with timeline, resource requirements and a prioritized risk list.
Build the Shopware Target System
Installation and configuration of the Shopware Community Edition target system on a staging environment. Setup of the Shopware base configuration, theme development or theme migration, configuration of all B2B-relevant extensions for customer groups, approval workflows and customer-specific pricing. The new Shopware URL structure is designed to satisfy SEO requirements and offer a future-proof pattern.
Data Migration and Validation
Extraction of all data from the source system via API, database access or export interfaces. Transformation into the Shopware data format using a dedicated ETL framework with validation rules. Import into the Shopware staging system followed by quality assurance: spot-checks of product data, pricing, images and customer records. Faulty or missing records are logged and corrected. This phase is typically run multiple times until all quality criteria are met.
Integration and System Connectivity
Development and testing of all required ERP, PIM and third-party interfaces on the staging environment using real test data. Verification of all data paths: product import, price synchronization, order write-back and stock reconciliation. Go-live is approved only after all integrations are fully verified.
Go-Live and Redirect Activation
Final data migration run with the current source system state immediately before go-live. DNS cutover, activation of all 301 redirects in the new Shopware instance, deactivation of the legacy system. Immediate verification of all critical functions: checkout process, payment methods, ERP integration, customer accounts. Submission of a new sitemap to the Search Console.
Post-Migration Monitoring
During the first four weeks after go-live we monitor intensively: 404 error rate, organic traffic trends, crawl budget utilization in the Search Console, ERP interface errors and shop performance. Deviations are analyzed and resolved. Weekly status reports keep your team informed about stabilization progress. We then take on long-term operations as part of our ongoing maintenance.
Still on a Legacy Platform or Shopware 5?
In the free migration assessment we review your current system, estimate the effort and give you a concrete fixed-price range – from a standard move from 9,900 € to a B2B migration from 23,900 € net.
What a Shop Migration Costs
The exact price of a migration depends on the source system, the data volume and the number of integrations. So you still have a reliable point of reference, we state clear starting prices for the typical situations. After a short inventory, your fixed price is set in binding form – with no hidden items and no surcharges for services that were part of the scope from the start.
Migration Packages at a Glance
All prices net plus VAT. Every project begins with a free migration assessment and a clear fixed-price offer. Scope, data volume and integrations determine the right path.
Standard Migration
Moving a standard shop to Shopware CE, including from Shopware 5.
- Product, customer and order data transferred in full
- Complete 301 redirect map for SEO protection
- Meta data, schema markup and sitemaps freshly set up
- Staging environment and parallel operation until go-live
- Four weeks of post-go-live monitoring included
B2B Migration
Migration of complex B2B shops with customer groups, volume pricing and one ERP integration.
- All services of the standard migration
- Customer-specific prices, tiers and special conditions
- Customer groups, approval workflows and budget limits
- One ERP integration via standard connector included
- Audit-proof transfer of order and customer history
Enterprise Migration
For multi-ERP landscapes, several procurement systems and large legacy data volumes.
- Several ERP and system integrations in parallel
- Custom ETL logic for complex data models
- Punchout/OCI connection per procurement system (from 4,900 €)
- Load tests and phased go-live stages
- Dedicated rollback plan and guided hypercare
Additional migration services (net): standard ERP connector from 4,900 €, individual ERP integration from 12,900 €, Punchout/OCI connection from 4,900 € per procurement system, ongoing maintenance and SLA from 249 € per month, project hours 119 € per hour. Advanced B2B features via Shopware B2B Components require a paid Shopware licence plan, which the operator bears and which we itemize separately in the quote. You receive a binding fixed-price offer after the free migration assessment.
Common Risks and How We Address Them
Shop migrations rarely fail due to technical issues alone – they fail because of inadequate planning, missing resources or unrealistic timelines. Drawing on our project experience, we know the typical pitfalls and have developed a proven countermeasure for each.
Data Loss from Faulty Extraction
We validate every export step with automated checksum comparisons: product count, customer count, order count and image count are reconciled before and after migration. Any discrepancies are fully resolved before go-live.
Ranking Drop from Missing Redirects
The URL inventory is derived completely from crawl data and Search Console. Every indexed URL receives a direct 301 redirect. After go-live we monitor 404 rates daily and close gaps within 24 hours.
Delays from Data Quality Issues in the Legacy System
Many legacy systems contain inconsistent data: duplicate SKUs, missing required fields, orphaned images. We identify data deficiencies in the analysis phase and create a structured remediation plan with clear responsibilities.
Broken ERP Integration After Go-Live
All interfaces are fully developed and validated with real test data on a separate staging environment. A multi-step integration smoke test is a standard part of every go-live protocol.
Customer Login Problems After the Switch
Customer accounts are migrated with complete address and price group information. Immediately after go-live, we send an automated welcome email with instructions for setting a new password and a direct support contact.
Performance Drop in the New System
Before go-live, we run load tests with realistic data volumes and user scenarios. Caching layers, Elasticsearch configuration and server infrastructure are sized to match the measured load. See our performance services for details.
Data Migration in Detail: ETL Process and Quality Assurance
The heart of every migration is the ETL process (Extract, Transform, Load). For each migration project we develop a tailored ETL framework that understands the specific data structures of the source system and maps them into the Shopware data model. Transformation rules are documented and signed off together with your team.
- Extraction: Complete data extraction from the source system via API, database access or structured export files. Parallelized processing for large data volumes to minimize extraction time
- Source data validation: Checks for completeness, consistency and plausibility. Missing required fields, invalid characters and duplicate records are automatically flagged
- Transformation: Mapping of all fields to the Shopware data model, conversion of prices and units, normalization of category structures, cleansing of HTML content
- Image and media migration: Automated download of all product images, documents and PDFs from the legacy system. Optimization to WebP format, re-assignment to migrated products in Shopware
- Test import and quality review: Multi-stage test import with spot-check manual review and automated comparison tests. Product detail pages, price displays and image galleries are visually validated
- Final migration run: The last data migration run takes place immediately before go-live with a delta sync that updates only records changed since the previous test import
B2B-specific data complexity
Shopware as the Target Platform: Why the Migration Is Worth It
Many companies migrate to Shopware Community Edition because their existing platform has reached functional or scalability limits. Shopware provides a powerful foundation for B2B requirements: customer groups and customer-specific catalogs, extensible B2B features via the Shopware B2B Components, a flexible plugin architecture for custom extensions, and a modern API-first design that simplifies all our ERP and system integrations. Combined with our Shopware development and B2B portal development, the result after migration is a platform that grows with your business. We describe the technical background in more depth in Shopware Migration Without Losing Your SEO Rankings and in B2B SEO: Visibility for Business Customers 2026.
Modern Architecture
Shopware is built on a modern PHP stack with Symfony components, a Vue.js frontend and a complete REST API. This enables flexible extensions and a future-proof architecture for headless scenarios.
Native and Extensible B2B Features
Shopware natively provides customer groups with individual price lists. Advanced B2B features such as multi-level approval workflows, budget limits and separate invoice recipients are added via the Shopware B2B Components; we itemize the required Shopware licence separately.
Open Source and Hosting Freedom
Shopware Community Edition is open source. You are not tied to proprietary hosting infrastructure, can self-host or choose a hosting partner in Germany, and retain full control over your code.