Your B2B sales deserve a digital platform that works as hard as you do
We build B2B shop systems engineered for complex pricing structures, multi-level approval workflows and seamless ERP connectivity. From initial analysis through to ongoing operations: your wholesale, manufacturing and technical trade digitalization is in experienced hands.
85+
B2B projects delivered
12
years of industry experience
97%
contract renewal rate
45min
average first response
B2B e-commerce is fundamentally different from selling to end consumers. Customer-specific pricing, volume discounts, multi-level order approvals, connections to ERP and accounting systems: the technical and operational requirements for a B2B online shop are substantial. As a specialized B2B e-commerce agency, we combine deep understanding of wholesale and manufacturing business processes with proven technical expertise in Shopware development, REST API architecture and enterprise system integration. The result: digital sales platforms that mirror your internal workflows, accelerate ordering and free your field sales team from administrative overhead.
Six Core Competencies for Your B2B Success
Every B2B project brings its own requirements: different product structures, different ERP landscapes, different approval logic. Across more than 85 projects, we have learned what matters most and organized that expertise into six coordinated service areas.
Shopware B2B Development
Custom B2B shops built on Shopware Community Edition. We develop tailored plugins for customer-specific price lists, tiered pricing, minimum order quantities and role-based access control. Our solutions leverage Shopware's API-first architecture for maximum flexibility with headless frontends and multi-channel scenarios.
ERP and Inventory System Integration
Bidirectional synchronization with SAP Business One, SAP S/4HANA, Microsoft Dynamics 365 Business Central, DATEV and industry-specific inventory management systems. Through REST APIs and message queues, we ensure that product master data, stock levels, customer pricing and order status remain consistent across all systems in real time.
B2B Portal and Self-Service
Development of complete B2B customer portals with individualized catalog views, order history, quote management, claims handling and digital order approval. Your customers place orders independently around the clock without tying up your inside sales team. This saves time on both sides and accelerates the entire order cycle.
Performance and Scalability
B2B catalogs with 50,000, 200,000 or more products demand carefully designed architectures. We optimize database queries, implement caching strategies with Redis and Varnish, deploy Elasticsearch for faceted search and configure infrastructure that responds reliably even during peak loads. Page load times under two seconds are our standard, not the exception.
Strategic E-Commerce Consulting
Before the first line of code, there is analysis: we examine your existing sales processes, identify automation opportunities and jointly define a roadmap. From requirements specification through platform selection to go-live planning, we guide you with experience drawn from dozens of B2B projects in wholesale, manufacturing and technical trade.
Maintenance, Monitoring and Support
A B2B shop is business-critical infrastructure. Our managed service includes proactive monitoring, security updates, performance tracking and defined response times. We identify issues before your customers notice them and continuously evolve your shop so it grows alongside your business.
Our Project Approach: From First Conversation to Go-Live and Beyond
Transparency and predictability are central to how we work. Every project follows a structured process that ensures requirements are captured cleanly, implemented correctly and supported reliably in ongoing operations.
Analysis and Requirements Workshop
In a collaborative workshop, we map your business processes, existing system landscape, integration requirements and target audiences. The output is a detailed requirements document with prioritized user stories, a technical architecture sketch and a realistic effort estimate.
Concept and Prototyping
Based on the requirements, we develop wireframes, navigation concepts and interactive prototypes. Complex features such as multi-level approval workflows or customer-specific pricing logic are validated as proof of concept before main development begins.
Iterative Development in Sprints
Implementation happens in two-week sprints with regular reviews. After each sprint, you see working functionality, provide feedback and adjust priorities. This keeps you in control of scope, quality and budget at all times.
Integration and System Testing
We connect your new B2B shop to SAP, DATEV or your existing ERP system and test all data flows end to end: product synchronization, price transfer, order write-back and inventory reconciliation. Only when every interface runs stably do we proceed to acceptance.
Go-Live and Training
The go-live is executed with minimal downtime through blue-green deployment or planned maintenance windows. In parallel, we train your team on backend operations, product data management and customer account administration. Comprehensive documentation is included.
Ongoing Operations and Evolution
After go-live, we take over technical operations under agreed SLAs. Proactive monitoring, regular security updates and quarterly optimization reviews ensure your B2B shop remains performant, secure and current over the long term.
What Our B2B Clients Say
Long-term partnerships are our benchmark. Here, three companies share their experience of working with us and the results we achieved together.
B2B vs. B2C E-Commerce: Understanding the Difference
Many companies underestimate how different B2B requirements are from standard B2C online retail. The comparison below illustrates why B2B e-commerce demands specialized expertise and why an off-the-shelf solution rarely suffices.
| Aspect | B2C E-Commerce | B2B E-Commerce |
|---|---|---|
| Pricing | Uniform prices for all customers | Customer-specific prices, volume discounts, framework agreements |
| Order process | Direct purchase, immediate payment | Multi-level approvals, order limits, budget management |
| Payment methods | Credit card, PayPal, instant transfer | Purchase on account, SEPA direct debit, credit limits |
| Catalog structure | Single product catalog for everyone | Individualized catalogs per customer group or contract |
| System integration | Payment and shipping providers | ERP, PIM, CRM, inventory management, DATEV |
| User structure | Individual end consumers | Company accounts with multiple users, roles and permissions |
| Order volume | Single items, low basket values | Large quantities, high basket values, repeat purchasers |
Frequently Asked Questions About Our B2B E-Commerce Services
Let us talk about your B2B project
In a 30-minute initial consultation, we review your current situation together, discuss your requirements and outline the steps that make sense. No sales pressure, just informed assessment based on more than 85 delivered B2B projects.
Schedule a Consultation