B2B E-Commerce Agency for Shopware, ERP Integration and B2B Portals

Every B2B project brings its own requirements: different product structures, different ERP landscapes, different approval logic. Across 50+ projects, we have learned what matters most and organized that expertise into six coordinated service areas.

Many companies underestimate how profoundly B2B commerce requirements differ from standard retail. The distinction goes beyond target audiences to fundamentally different business logic. In B2B, long-term business relationships, individually negotiated terms and complex organizational structures define the purchasing process. A procurement professional in a manufacturing company has different expectations than an end consumer: they need precise technical specifications, standardized product designations, reliable availability data and the ability to place orders by SKU number rather than through visual product browsing.

Moreover, cart sizes in B2B are typically many times larger than in B2C. Orders with 20 to 200 line items are the norm, not the exception. Decision-making processes are multi-layered: a purchaser creates the cart, the department head approves it, and above a defined order value, executive management must sign off. These approval chains must be technically implemented in the shop system, including email notifications, dashboard overviews and audit-proof logging.

These differences illustrate why B2B e-commerce cannot function as an extension of a B2C shop. The technical architecture, data structures and process logic must be designed from the ground up for B2B requirements. This is precisely where our core expertise lies: we understand the business logic behind the technical requirements and translate it into performant, maintainable software solutions. Our services overview provides a detailed description of all areas in which we support you.

Launching a B2B online shop is more than an IT project. It is a strategic decision that affects sales, procurement, IT and executive management in equal measure. Many of our clients face the question of how to take the first step without jeopardizing existing sales processes or overwhelming their teams. Our experience shows: the key lies in a phased approach. Rather than implementing everything at once, we recommend an MVP approach (Minimum Viable Product) where the most critical features go live first and the system is expanded incrementally. This approach has proven itself across 50+ projects and minimizes both financial risk and organizational strain on your business.

A common concern when introducing a B2B shop is acceptance by the field sales team and existing customers. Our project experience shows that the key lies in early involvement of all stakeholders. When field sales representatives understand the shop as a tool that relieves them of routine work rather than as competition for their role, acceptance increases significantly. At the same time, we offer training for your customers that eases the transition to the digital ordering channel. In practice, the combination of a self-service portal and personal advisory through field sales proves especially successful.

A typical first milestone covers the product catalog with customer-specific pricing, a core ordering function and the connection to your ERP system for order data transfer. Building on that, subsequent phases add features like approval workflows, order templates, quick ordering via CSV upload and extended self-service capabilities. This approach reduces project risk, enables early user feedback and distributes the investment over a longer timeframe.

Additionally, we observe that average order values through digital channels frequently exceed those from phone-based ordering. This is because customers in the shop receive structured cross-selling suggestions, accessory recommendations and compatibility hints that often get overlooked in phone conversations. The combination of reduced process costs, increased order volume and improved data quality makes investing in a B2B shop one of the most economically impactful digitalization measures for mid-market companies in trade and manufacturing. From our base in Lower Saxony, we serve companies in Hannover, Hildesheim, Braunschweig and throughout the region. Learn more about our team and approach on the About page.