B2B commerce

Selling to business customers follows different rules than consumer retail: customer-specific prices, volume tiers and framework agreements, purchase on account, several buyers per customer account, approval workflows, quote requests instead of instant checkout. The articles in this category describe how such requirements can be mapped in an online shop — using Shopware CE and open components — and which decisions should be made early so that a portal does not have to be rebuilt later. We cover customer accounts and roles, pricing logic, assortment control, the transition from catalogue to quote and the typical pitfalls during rollout. Written for manufacturers, wholesalers and specialist retailers who want to complement rather than replace their sales team. If you are only just starting out, you will also find articles here on the groundwork required in sales and master data management before the first project day.