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GDPR-compliant B2B shops

Shop systems & architecture

Which system carries the shop, how is it structured, and what happens when you switch? This category collects articles on the technical foundation: Shopware CE as an open base, extensions and their maintenance effort, front-end approaches, multi-client capability and how much custom development is reasonable. A second focus is migrations — from legacy systems or from home-grown solutions: data transfer, URL structure and redirects, testing procedures, switching over during ongoing operation. We describe architectural decisions in a way that non-developers can judge the consequences too, for example regarding running costs, upgradability and dependencies. Where statements depend on the specific starting position, we say so. We also add notes on evaluating extensions: which questions to ask a vendor before purchase so that upgradability is preserved.

Guided selling finds the item, the configurator checks the rulesGuided Selling1. ApplicationUse case and environment2. Rating / Standarde.g. voltage, IP rating3. Connection / SizeForm factor and interfaceRule Enginevalid combinations onlydependency & lockout rulesprice formula per attributevalidates every choice in real timePIMVariants & rulesERPPrice & stockValid Configurationtechnically valid, no callbackReal-Time Priceattribute prices plus tiers from ERPQuote & Order1-click, straight into the ERP73%spend USD 50,000+ online (McKinsey)10interaction channels per journey (McKinsey)509bneuros B2B online trade 2024 (ECC Cologne)Sources: McKinsey B2B Pulse, ECC Cologne B2B market monitor, Bitkom, Statista

Product Configurator and Guided Selling for B2B

Selling variant-rich technical products online: how a rule-based product configurator and guided selling lead B2B buyers to the valid item and quote.

13 min read
Shopware Migration Without Losing Your SEO RankingsOld shopInventory and URLsURL mapping1:1 old to new301 redirectspermanent, no chainsShopware CEopen source, SymfonyPreserved byte for bytePage titlesMeta descriptionsInternal linksCanonical tagsStructured data0%PageRank lost3max. per redirect chain1 yearkeep 301 redirects301permanent redirectKeep redirect chains short - Googlebot follows up to 10 hopsclean: straight to the targetavoid: long chainsSources: Google Search Central (Site Moves), Shopware, bevhURL mapping and clean 301 redirects preserve rankings during a replatforming

Shopware Migration Without Losing Your SEO Rankings

Shopware migration without ranking loss: complete URL mapping, chain-free 301 redirects, clean data transfer and byte-accurate on-page preservation.

13 min read