How is the return on investment of a B2B shop calculated?

The economic benefit of a B2B shop rarely stems from a single effect but from the interplay of several levers. Central is the reduction of manual order processing: orders that previously came in by phone or fax and had to be retyped now flow directly and structured into the system. In practice, the handling effort per order drops considerably as a result (typically 60 to 80 percent (project experience)).

Added to this are a rising online ordering rate (often from under 10 to over 50 percent within twelve months (project experience)), a lower error rate in order entry and a relieved inside sales team that can focus on advice instead of typing. In many cases, the investment pays for itself within 12 to 18 months (project experience).

An ROI estimate tailored to your figures we develop in our e-commerce consulting or directly in the initial consultation.