How is the return on investment of a B2B shop calculated?
In short and in plain language
A shop for business buyers mainly saves work. Orders no longer come in by phone or fax. They go straight into the system.
There are fewer errors. Your team has more time for advice. How much this brings, we work out with your own figures.
The economic benefit of a B2B shop rarely stems from a single effect but from the interplay of several levers. Central is the reduction of manual order processing: orders that previously came in by phone or fax and had to be retyped now flow directly and structured into the system. What counts for the calculation is how much handling time per order this removes.
Added to this are the share of orders that arrive online, a lower error rate in order entry and a relieved inside sales team that can focus on advice instead of typing. When the investment pays off depends on your order volume and your process costs.
An ROI estimate tailored to your figures we develop in our e-commerce consulting or directly in the initial consultation.